I’m Hugo Frankiensztein, a multidisciplinary designer with a strong track record creating impactful experiences across branding, UI/UX, product, and marketing design.

 

My journey started in traditional graphic design and evolved into digital experiences, branding, and UI/UX. Along the way, I’ve had the privilege to design for startups, global companies, and boutique studios, always focusing on delivering work that is both creative and strategic.

 

What drives me is the challenge of turning complex ideas into clear, beautiful, and user-centered experiences — whether it’s a full brand identity, a product interface, or a marketing campaign.

 

Fluent in English, Hebrew, and Spanish, I enjoy collaborating with diverse teams and clients worldwide, blending creativity with cultural insight.

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Beyond design, I’m also a passionate hobbyist musician — playing guitar, piano, drums and bass. Music inspires my creative process, reminding me of the importance of rhythm, harmony, and improvisation in design and in life. 

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More Work
Beyond the selected case studies, this section includes an additional collection of visual projects that highlight my broader craft and creative range. You’ll find posters I designed at Hunica, extra branding explorations, gaming visuals, motion pieces, personal illustrations, and a new set of AI-enhanced design experiments.
It’s a curated snapshot of expressive, diverse work-driven by strong visual storytelling.