Fintech Marketing Funnel
Prime CFD’s | Asgard Marketing | 2017
Bitcoin Promo
Overview
In 2017, while working at Asgard Marketing, I designed a Bitcoin promotion campaign for Prime CFD’s, a trading platform in the fintech sector.
This campaign was part of a performance-driven marketing funnel. The CRM team provided the concept and copy, while I was responsible for creating the visual identity, landing pages, and promotional banners that would drive conversions.
The Challenge
The goal was to:
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Create a strong, trust-focused visual identity in the highly competitive fintech space.
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Design desktop + mobile landing pages optimized for acquisition.
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Deliver performance banners aligned with the funnel’s messaging to maximize CTR and signups.
Concept & Execution
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Developed a visual style that emphasized innovation, financial growth, and security.
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Designed desktop and mobile landing pages, ensuring responsive usability and clarity of CTA.
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Produced a full set of performance banners, aligned with CRM’s copy strategy and optimized for campaign reach.
Applications
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Landing Pages (Desktop + Mobile) → central conversion point for users.
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Performance Banners → multiple formats for acquisition channels.
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Unified Visual System → consistent look & feel across the funnel.
Conclusion
The Bitcoin campaign for Prime CFD’s demonstrated how effective collaboration with CRM and clear design execution can drive user acquisition in fintech.
This project highlights my ability to adapt design skills from gaming and lifestyle brands to performance-heavy industries like fintech, while maintaining a sharp focus on conversion and brand trust.