Poker Event Branding & Campaign
888 Poker | 888 Holdings | 2018
The Grand Hand
Overview
The Grand Hand was a poker event campaign developed at 888 Holdings in 2018. The project was driven by the 888 Poker CRM team, with whom I collaborated closely to shape the creative direction.
As the design lead, my responsibility was to translate our shared concept into a full visual identity and campaign system that could work across branding, web, and digital promotion.
The deliverables included:
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Event logo design.
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Stadium visual concept.
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Landing page design.
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Banners for CRM-led promotion.
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Motion graphics for teasers and ads.
The Challenge
The CRM team needed The Grand Hand to feel like a prestigious, high-energy poker event that would excite players and drive engagement.
The goals were to:
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Capture the grand scale of the event through logo and visual identity.
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Create a stadium concept that gave the event a “big stage” atmosphere.
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Develop landing page designs and promotional banners that worked seamlessly with the campaign identity.
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Translate the visual style into motion graphics to boost awareness across digital channels.
Logo & Visual Concept
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The logo combined poker-inspired elements with a premium, event-style aesthetic.
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The stadium design gave the campaign depth, placing the player in the center of an immersive, competitive environment.
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Typography and gradients were designed to echo both prestige and the adrenaline of live poker.
Event logo
Applications
The Stream identity extends into multiple touchpoints:
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Stadium Concept → created to visualize the grandeur of the event.
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Landing Page & Banners → designed to promote the event through CRM-driven campaigns.
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Motion Graphics → animated assets that introduced the event’s atmosphere and built hype.
Stadium concept (Click to enlarge)
Motion Graphics (Click to enlarge)
Landing pages Desktop and Mobile (Click to enlarge)
Banner example (Click to enlarge)
Conclusion
The Grand Hand campaign was the result of close collaboration with CRM strategy and my end-to-end design execution. From logo to banners and motion graphics, the project delivered a prestigious and immersive identity that elevated 888’s event marketing.
