Client project | UI/UX Design
Hunica | 2025
Global Clinics
Overview
Global Clinics is a network of medical and dental service providers across Europe, offering patients from Israel a personalized, affordable, and professional treatment journey abroad.
In 2024, while working with Hunica Design, we were tasked with designing the homepage for Global Clinics, focusing on clarity, trust, and conversion.
Scope of Work:
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Website UI/UX design (desktop & mobile)
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Establishing the look & feel aligned with existing branding.
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Optimizing layout for clear communication, trust-building, and lead generation.
The Challenge
Global Clinics needed a homepage that would:
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Instill trust in potential patients exploring medical treatment abroad.
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Present complex information (services, pricing, partner clinics) in a clean, digestible way.
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Provide conversion-focused design to encourage inquiries and consultations.
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Work seamlessly across desktop and mobile.
The logo and brand colors, were provided by Global Clinics — our role was to translate these into a cohesive, modern, and user-friendly website design.
Design Goals
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Trust & Professionalism: Highlight experience, success metrics, and testimonials.
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Clarity: Structure information into sections with strong visual hierarchy.
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Conversion: Guide users naturally toward calls-to-action (consultations, contact forms).
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Consistency: Create a scalable design system to expand into internal pages later.
Core Screens
Hero Section
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Warm, professional imagery.
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Clear, bold headline emphasizing personalized guidance.
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Primary CTA to encourage immediate action.
Before & After / Treatments Preview
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Interactive “before and after” visuals.
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Highlight key treatment categories (dental, hair transplant, plastic surgery).
Why Choose Global Clinics?
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4 key pillars (Trustworthy Clinics, VIP Journey, Expert Team, Personalized Guidance).
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Simple, icon-based design for quick readability.
Treatments
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Dedicated section for core medical & aesthetic treatments
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Simple layouts for readability and scannability
Pricing Section
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Transparent comparison tables: Israel vs. Global Clinics pricing.
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Reinforces affordability while maintaining credibility.
Testimonials
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Real video/photo testimonials to humanize the brand.
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Builds emotional connection and trust.
Luxury Experience Add-ons
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Accommodation, private transfers, concierge service.
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Adds a premium feel while reassuring patients of comfort.
FAQ Section
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Anticipates patient concerns (safety, duration, language barriers).
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Provides clear, reassuring answers.
Clinics
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Partner clinics presented with logos and imagery
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Reinforced network credibility and options available
Contact Form
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Simple, prominent form with minimal fields.
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Direct pathway for lead generation.
Mobile Version
The homepage was fully optimized for mobile-first navigation, ensuring that key actions (contact, consultation, service highlights) remain visible and accessible at all times.
Conclusion
While the project focused on the homepage, the design system was built to scale into internal pages. The client received a homepage design that communicates trust, clarity, and professionalism — crucial in the competitive medical tourism space.
Credits
Design collaboration with Hunica Design.
Branding (logo & visual identity) by Global Clinics.
UI/UX Design: Hugo Frankiensztein.
