Brand identity | Architecture & Interior Design
Hunica | 2025
Aria & Tzur
Overview
Aria & Tzur is a boutique architecture and interior design studio specializing in high-end residential and commercial spaces.
For this brand identity, the goal was to design a visual system that would embody precision, structure, and elegance, while reflecting the studio’s modern and timeless design philosophy.
This project included:
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Logo design (construction based on initials A & T).
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Color palette & typography system.
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Brand applications (stationery, merchandising, social media, website).
The Challenge
The challenge was to create a memorable, professional identity that could stand out in a competitive architecture and interior design market.
We focused on:
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Embedding the initials A and T into the logo in a subtle, architectural way.
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Choosing a color palette inspired by natural tones: terracotta, stone, and deep blue for trust and sophistication.
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Building a system flexible enough for print, digital, and environmental applications.
Logo Story & Construction
The logo merges the initials A and T, forming a strong geometric mark.
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Diagonal lines (A): evoke structure and dynamism.
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Horizontal bar (T): stability and balance.
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Solid block: architectural foundation.
The wordmark uses the Outfit font family:
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Outfit Medium → for strength and legibility in "Aria & Tzur".
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Outfit Light → for balance and elegance in the tagline “Architecture | Interior Design”.
This combination results in a modern monogram that reflects both the technical precision of architecture and the creativity of interior design.
Primary vertical logo with tagline.
Secondary horizontal logo with tagline.
Logo grid and proportions
Color adaptations
Color Palette
The palette balances warmth and sophistication:
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Terracotta → warmth, creativity, natural inspiration.
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Stone Grey → stability, timelessness.
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Deep Blue → trust, professionalism, depth.
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White/Neutrals → flexibility, clarity.
Applications
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Website – modern, clean digital presence aligned with the visual system.
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Social media kit – Instagram templates and highlights.
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Stationery – business cards
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Merchandising – branded mugs
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Brand Sheet – a structured guide defining logo usage, color codes, typography rules, and visual system applications.
Conclusion
The Aria & Tzur brand identity combines architectural precision with visual warmth, creating a system that feels at home in both luxury interiors and bold architectural projects.