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Architecture  |  Website UI/UX Design

Hunica  |  2025

Aria & Tzur

Overview

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Aria & Tzur is an architecture and interior design studio based in Jerusalem, founded by two architects with over 15 years of experience. This showcase project was developed to illustrate the type of digital experiences we create for high-end architecture firms — combining elegance, functionality, and strong visual communication.

The website was designed to reflect the studio’s values of warmth, creativity, professionalism, and passion, while appealing to affluent clients with refined taste.

This project included:
 

  • Website UI/UX design (desktop + mobile)

  • Defining the overall look & feel with architectural aesthetics in mind.

  • Page design for About, Services, Portfolio, and Contact.

  • Emphasis on clean layouts, visual hierarchy, and immersive imagery.

The Challenge

Architects like Aria & Tzur require a digital presence that highlights their sophistication and communicates their unique style. The challenge was to create a website that:

  1. Reflects the studio’s design philosophy — industrial and brutalist influences with clean lines and natural materials.

  2. Presents projects and services in a way that feels both aspirational and accessible.

  3. Establishes credibility and trust for high-value clients.

  4. Works seamlessly across desktop and mobile.

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Design Goals

  • Visual Immersion: Create an experience where large, striking imagery communicates the studio’s architectural vision at first glance.

  • Elegance & Professionalism: A refined, minimalist aesthetic that communicates exclusivity and high standards.

  • Clarity & Usability: Intuitive navigation and structured layouts so visitors can easily explore services and portfolio.

  • Storytelling: Present projects not only as visuals but as narratives that highlight style, materials, and design philosophy.

  • Conversion-Oriented: Clear calls-to-action encouraging visitors to reach out for consultations.

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Core Screens

Homepage

  • Hero imagery highlighting a luxury villa

  • Simple navigation structure

  • Immediate access to services and portfolio

Contact Page

  • Simple, elegant form with minimal fields

  • Direct contact details and social media links

About Page

  • Introduction of Aria & Tzur, with portraits and personal bios

  • Studio philosophy: “Form meets function with emotion”

  • Inspirational architectural quotes

Services Page

  • Sections for Villas, Apartments, Interior Design

  • Each service illustrated with high-quality visuals and descriptions

  • Contact CTAs to encourage consultation requests

Portfolio Page

  • Grid layout showcasing completed projects (villas, interiors, apartments)

  • Emphasis on large, high-quality visuals

  • Minimal text to keep focus on imagery

Mobile Version

The website was fully optimized for mobile-first navigation, ensuring high usability and accessibility across devices. The design prioritizes readability, clean layouts, and responsive imagery.

Conclusion

This showcase project demonstrates how a tailored digital experience can reflect the elegance and professionalism of an architecture studio, while also serving as a conversion tool to attract new clients.

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Want to see more?

Explore the Branding project for Aria & Tzur to see how visual identity and website design come together to build a cohesive, premium brand experience.

Hugo Frankiensztein | Portfolio | 2025

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