Hugo Frankiensztein

Brand identity | Boutique Studio

Hunica | 2023

Hunica

Overview

Hunica is a boutique studio I co-founded in 2023, specializing in branding, UI/UX, and digital design.

For our own brand identity, the challenge was to build a professional yet approachable visual system that reflected who we are: creative, human, boutique, and precise.

This project included:

Logo design (with grid construction).
Color palette & typography system.
Brand applications (website, stationery, social media).

The Challenge

Designing our own identity required us to:

Establish credibility as a new studio.
Convey a premium yet human aesthetic.
Ensure flexibility across print & digital.
Align with our studio values: creativity, clarity, warmth, professionalism, passion.

To address these challenges, we began with the foundation of every brand: its name and logo.

Logo & Name Story

The name Hunica was born from the union of the two co-founders:

Hu → Hugo
Nica → Verónica

Rounded letterforms → collaboration and approachability.
Magente accent dot → the spark of creativity at the center of our work.
Playful yet balanced geometry → human warmth + professional clarity.

Once the story behind the name was defined, we translated it into a flexible logo system.

Logo System

To ensure scalability and consistency, we developed a grid-based system and multiple logo variations:

Primary logo with tagline.
Single-color and full-color adaptations.
Icon version (monogram “h”).

Special attention was given to optical balance: the “o” and “a” were adapted to visually compensate for their rounded shapes, ensuring a more harmonious look across the wordmark.

This flexibility allows Hunica’s identity to adapt seamlessly across print, digital, and social media.

With the logo in place, the next step was to expand the identity into a coherent color and typography system.